Friday, August 23, 2019

#Athletic #Apparel Companies Win As Consumers become more Attuned to Self-Care - (OTCQB: $GFTX) (OTC: $DKGR), (NYSE: $NKE), (NYSE: $UA) (NYSE: $UAA)


#Athletic #Apparel Companies Win As Consumers become more Attuned to Self-Care - (OTCQB: $GFTX) (OTC: $DKGR), (NYSE: $NKE), (NYSE: $UA) (NYSE: $UAA)

Point Roberts, WA and Delta, BC - August 23, 2019 (Investorideas.com Newswire) Investorideas.com, a leading investor news resource covering sports and retail stocks releases a sector snapshot reporting on the uptrend of athletic and collectible apparel with the rise of social media. This has given fans the ability to become more connected and involved with the athletes and brands they support as well as building consumer health and fitness awareness.

A recent news article discussed athletic apparel stocks reporting, "Athleisure has been the biggest trend in retail over the past several years, helping put athletic apparel stocks on a fast track to big-time gains. The rise of the internet, social media and photo-sharing apps created an unprecedented surge in consumer self-awareness regarding image, health and fitness. As consumers become more attuned to self-care, they simultaneously lead more active, healthy lifestyles ... or at least give off the appearance that they are doing so through Instagram posts. This has likewise led to a surge in athleisure clothing sales, since that is the apparel that best fits this lifestyle."

The article continued, “This isn’t a short-term trend — it’s secular. Consumers are only becoming more connected, and they are consequently becoming more self-aware. Thus, the underlying consumer desire to become healthier and more active will continue to grow. Consumer demand for athleisure clothing will likewise continue to grow over the next several years.”

Following this trend, Authentic Heroes Inc., an innovator of collectible apparel and subsidiary of Global Fiber Technologies Inc. (OTCQB: GFTX) just reported news that they are expecting a vibrant Q4 for 2019 and continuing into 2020.

Read this in full at

The company recently announced a new partnership with IMG and its Football Greats Alliance (FGA), an organization dedicated to preserving the legacy of retired NFL athletes. The national partnership will introduce sports fans to a new line of Football Greats collectible apparel that will feature inspirational quotes from former players along with high-quality images, likenesses and historical authentication of game-worn jerseys.

Chris H. Giordano, President and Chairman of Global Fiber Technologies said today: “The second half of 2019 is shaping up to be a watershed year for Global Fiber Technologies Inc. and its subsidiary Authentic Heroes. As we mentioned in our last press release, we signed a licensing agreement with IMG/FGA to produce authenticated limited edition “fanwear” utilizing our proprietary manufacturing process and authentication technology.” 

“Making these highly unique fanwear jerseys in conjunction with our partnership with IMG/Football Greats Alliance is a trigger event for Authentic Heroes Inc. IMG/FGA is an iconic organization and we hope to culture a very fruitful and long-term relationship with them and the clients they represent.”

“In addition to retired football greats we also expect to work with athletes and icons across the entire spectrum of sports from football, baseball, basketball and hockey to soccer, racing, tennis and golf.”

“Even beyond sports the opportunities are both boundless and economically prodigious.
Areas such as musical touring bands as well as cultural icons both alive and deceased represent an enormous opportunity for us since the affinity base for such people stretch across the globe as opposed to just the US.” 

“One of our goals is to bring “affordability” to the collectible clothing enthusiast and we will accomplish that here in 2019 and beyond. We feel our unique offering of collectables will maximize the “value proposition” for both icon and fan. In doing so we will make our mark in the collectable clothing business,” Mr. Giordano stated.

Paul Serbiak CEO of Global stated in today’s news: “Being able to take an “event worn” garment and “democratizing” the market for wearable collectables utilizing our technology while giving back a percentage of sales to a charitable cause is what Authentic Heroes is all about.
The fan is buying a “piece of history” for a fraction of the price that one would pay for the original garment on a large auction site like Heritage Auctions.”

“For athletes and artists alike, we provide a platform for them to receive a substantially greater financial reward for the same garment they would have auctioned just the one time for a single price.”

“At the same time we are providing the “rocket fuel” for their personal brand that will create a more “bonded” connection between icons and their fans. We fully expect to start to make our mark in the industry in 2019 with our ultimate goal of owing true market share with the 66 million people that comprise the sports memorabilia collectors universe as well as creating the marketplace for collectables in other “virgin” industries like music, world leaders, fallen heroes and beyond. Memorializing greatness is what we do best.”

Nike Inc. (NYSE: NKE), one of the leaders in athletic apparel, reported their financial results for its fiscal 2019 fourth quarter and full year ended May 31, 2019 earlier in the summer, with fourth quarter revenues increasing to $10.2 billion, up 4 percent on a reported basis and up 10 percent on a currency-neutral basis. Full year revenue rose to $39.1 billion, up 7 percent on a reported basis and up 11 percent on a currency-neutral basis, as strategic investments in innovation and digital drove global consumer demand led by NIKE Direct in both periods.

“FY19 was a pivotal year for NIKE as we continue to bring our Consumer Direct Offense to life throughout the marketplace,” said Mark Parker, Chairman, President and CEO, NIKE, Inc. “Our distinctive innovation and digital advantage led to accelerated growth across our complete portfolio, while our Brand fueled deeper relationships with consumers around the globe.”

Diluted earnings per share in the fourth quarter was $0.62 driven by revenue growth, strong gross margin expansion, and a lower average share count, partially offset by higher selling and administrative expense and a higher tax rate. Diluted earnings per share for the full year was $2.49.

“Reflecting on our FY19 performance, it is clear that growth is paramount at NIKE, and that our strong growth is being driven by strategic transformation,” said Andy Campion, Executive Vice President and CFO, NIKE, Inc. “Amid foreign exchange volatility, our double-digit currency-neutral revenue growth and expanding ROIC showcase NIKE’s unrivaled ability to create extraordinary value for consumers and shareholders over the long term.”

Under Armour, Inc. (NYSE: UA) (NYSE: UAA) also announced their financial results for the second quarter ended June 30, 2019.

"Our second quarter results give us increasing conviction that our transformation continues to make solid progress across our business, unlocking efficiencies that are driving greater precision, consistency and repeatability," said Under Armour Chairman and CEO Kevin Plank. "By staying sharply focused on our long-term strategies – driving our premium athletic brand positioning through industry leading innovation, geographic expansion and creating deep connections with our consumers – we are on track to deliver against our expectations in 2019."

Universal Apparel & Textile Company (OTC: DKGR) recently announced receiving a $300,000 order of cargo shorts and was also approached by a wholesaler for 2020 spring and summer clothing. The cumulative value of these orders will be in excess of $2.0 million. The production of the cargo shorts will begin immediately, with the first delivery expected in February of 2020.

Mr. Mahabubul Kabir, CEO of Universal Apparel states, “We are extremely excited about obtaining a contract for the cargo shorts. I am negotiating ferociously to get the order for the 2020 clothing collection and we are also in the process of negotiating multi million contracts to supply t-shirts, long pants, hoodies and thermals for several different, massive wholesalers. In addition, a new potential wholesaler in Florida has been impressed by our products so that we are now competing against several other manufacturers to supply hoodies for sale in that immediate area. The contracts and purchase orders will hopefully be finalized in a short period of time as our reputation precedes us. This will keep our overseas factories at full capacity until the late summer of 2020.”

Universal Apparel also worked with athletic celebrities such as Ray Leonard Junior, the son of five time World Boxing Champion and gold medalist, Sugar Ray Leonard, to manufacture an apparel line for his world tour for the benefit of US troops.

The name of Ray Leonard's brand is forthcoming and should be available by the fall of 2019.
Mr. Kabir stated, “It is a pleasure to work alongside such talent as Ray Leonard. I am his father’s biggest fan and now his due to his generosity and heart of gold.”

As we see more fan/consumer interaction with athletes and athletic brands enabled by technological innovations, we can expect that this increase in brand loyalty and awareness will only continue to rise. Moving forward, the companies able to work with the right athletes/celebrities who have the right exposure will gain the potential to tap into a whole new type of brand loyalty.

For investors following sports stocks, InvestorIdeas.com has created stock directories to research each sector. Learn more about our membership and directories: https://www.investorideas.com/membership/  

About Investorideas.com - News that Inspires Big Investing Ideas
Investorideas.com is a recognized news source publishing third party news and press releases plus we create original financial content. Learn about investing in stocks and  sector trends  from Investorideas.com with our news alerts , articles , podcasts and videos  talking about cannabis,  crypto,  technology including  AI and IoT , mining ,sports biotech, water, renewable energy and more . Investorideas.com original branded content includes the daily Crypto Corner and Podcast, Play by Play sports and stock news column, Investor Ideas #Potcasts #Cannabis News and Stocks on the Move podcast and column,  Cleantech and Climate Change Podcast and  the AI Eye Podcast and column covering developments in AI. 

Disclaimer/Disclosure: Investorideas.com. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investing involves risk and possible losses. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Disclosure is posted for each compensated news release, content published /created if required but otherwise the news was not compensated for and was published for the sole interest of our readers and followers. Disclosure: This industry article featuring GFTX a paid for service on Investorideas( two thousand) More disclaimer info: https://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release and our other news services on the Investorideas.com newswire https://www.investorideas.com/News-Upload/ and tickertagstocknews.com
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Thursday, August 22, 2019

Athletic Apparel’s New Growing #Athleisure Trend - (OTCQB: $GFTX), (OTC: $DKGR), (NYSE: $NKE), (NYSE: $UA) (NYSE: $UAA)


Athletic Apparel’s New Growing #Athleisure Trend - (OTCQB: $GFTX), (OTC: $DKGR), (NYSE: $NKE), (NYSE: $UA) (NYSE: $UAA)

Point Roberts WA, Delta BC – August 22, 2019 - Investorideas.com, a leading investor news resource covering sports and retail stocks releases a sector snapshot reporting on the uptrend of athletic and collectible apparel with the rise of social media. This has given fans the ability to become more connected and involved with the athletes and brands they support as well as building consumer health and fitness awareness.

A recent news article discussed athletic apparel stocks reporting, “Athleisure has been the biggest trend in retail over the past several years, helping put athletic apparel stocks on a fast track to big-time gains. The rise of the internet, social media and photo-sharing apps created an unprecedented surge in consumer self-awareness regarding image, health and fitness. As consumers become more attuned to self-care, they simultaneously lead more active, healthy lifestyles … or at least give off the appearance that they are doing so through Instagram posts. This has likewise led to a surge in athleisure clothing sales, since that is the apparel that best fits this lifestyle.”

The article continued, “This isn’t a short-term trend — it’s secular. Consumers are only becoming more connected, and they are consequently becoming more self-aware. Thus, the underlying consumer desire to become healthier and more active will continue to grow. Consumer demand for athleisure clothing will likewise continue to grow over the next several years.”

Following this trend, Authentic Heroes Inc., an innovator of collectible apparel and subsidiary of Global Fiber Technologies Inc. (OTCQB: GFTX) just reported news that they are expecting a vibrant Q4 for 2019 and continuing into 2020.

The company recently announced a new partnership with IMG and its Football Greats Alliance (FGA), an organization dedicated to preserving the legacy of retired NFL athletes. The national partnership will introduce sports fans to a new line of Football Greats collectible apparel that will feature inspirational quotes from former players along with high-quality images, likenesses and historical authentication of game-worn jerseys.


Chris H. Giordano, President and Chairman of Global Fiber Technologies said today: “The second half of 2019 is shaping up to be a watershed year for Global Fiber Technologies Inc. and its subsidiary Authentic Heroes. As we mentioned in our last press release, we signed a licensing agreement with IMG/FGA to produce authenticated limited edition “fanwear” utilizing our proprietary manufacturing process and authentication technology.” 

“Making these highly unique fanwear jerseys in conjunction with our partnership with IMG/Football Greats Alliance is a trigger event for Authentic Heroes Inc. IMG/FGA is an iconic organization and we hope to culture a very fruitful and long-term relationship with them and the clients they represent.”

“In addition to retired football greats we also expect to work with athletes and icons across the entire spectrum of sports from football, baseball, basketball and hockey to soccer, racing, tennis and golf.”

“Even beyond sports the opportunities are both boundless and economically prodigious.
Areas such as musical touring bands as well as cultural icons both alive and deceased represent an enormous opportunity for us since the affinity base for such people stretch across the globe as opposed to just the US.” 

“One of our goals is to bring “affordability” to the collectible clothing enthusiast and we will accomplish that here in 2019 and beyond. We feel our unique offering of collectables will maximize the “value proposition” for both icon and fan. In doing so we will make our mark in the collectable clothing business,” Mr. Giordano stated.

Paul Serbiak CEO of Global stated in today’s news: “Being able to take an “event worn” garment and “democratizing” the market for wearable collectables utilizing our technology while giving back a percentage of sales to a charitable cause is what Authentic Heroes is all about.
The fan is buying a “piece of history” for a fraction of the price that one would pay for the original garment on a large auction site like Heritage Auctions.”

“For athletes and artists alike, we provide a platform for them to receive a substantially greater financial reward for the same garment they would have auctioned just the one time for a single price.”

“At the same time we are providing the “rocket fuel” for their personal brand that will create a more “bonded” connection between icons and their fans. We fully expect to start to make our mark in the industry in 2019 with our ultimate goal of owing true market share with the 66 million people that comprise the sports memorabilia collectors universe as well as creating the marketplace for collectables in other “virgin” industries like music, world leaders, fallen heroes and beyond. Memorializing greatness is what we do best.”

Nike Inc. (NYSE: NKE), one of the leaders in athletic apparel, reported their financial results for its fiscal 2019 fourth quarter and full year ended May 31, 2019 earlier in the summer, with fourth quarter revenues increasing to $10.2 billion, up 4 percent on a reported basis and up 10 percent on a currency-neutral basis. Full year revenue rose to $39.1 billion, up 7 percent on a reported basis and up 11 percent on a currency-neutral basis, as strategic investments in innovation and digital drove global consumer demand led by NIKE Direct in both periods.

“FY19 was a pivotal year for NIKE as we continue to bring our Consumer Direct Offense to life throughout the marketplace,” said Mark Parker, Chairman, President and CEO, NIKE, Inc. “Our distinctive innovation and digital advantage led to accelerated growth across our complete portfolio, while our Brand fueled deeper relationships with consumers around the globe.”

Diluted earnings per share in the fourth quarter was $0.62 driven by revenue growth, strong gross margin expansion, and a lower average share count, partially offset by higher selling and administrative expense and a higher tax rate. Diluted earnings per share for the full year was $2.49.

“Reflecting on our FY19 performance, it is clear that growth is paramount at NIKE, and that our strong growth is being driven by strategic transformation,” said Andy Campion, Executive Vice President and CFO, NIKE, Inc. “Amid foreign exchange volatility, our double-digit currency-neutral revenue growth and expanding ROIC showcase NIKE’s unrivaled ability to create extraordinary value for consumers and shareholders over the long term.”

Under Armour, Inc. (NYSE: UA) (NYSE: UAA) also announced their financial results for the second quarter ended June 30, 2019.

"Our second quarter results give us increasing conviction that our transformation continues to make solid progress across our business, unlocking efficiencies that are driving greater precision, consistency and repeatability," said Under Armour Chairman and CEO Kevin Plank. "By staying sharply focused on our long-term strategies – driving our premium athletic brand positioning through industry leading innovation, geographic expansion and creating deep connections with our consumers – we are on track to deliver against our expectations in 2019."

Universal Apparel & Textile Company (OTC: DKGR) recently announced receiving a $300,000 order of cargo shorts and was also approached by a wholesaler for 2020 spring and summer clothing. The cumulative value of these orders will be in excess of $2.0 million. The production of the cargo shorts will begin immediately, with the first delivery expected in February of 2020.

Mr. Mahabubul Kabir, CEO of Universal Apparel states, “We are extremely excited about obtaining a contract for the cargo shorts. I am negotiating ferociously to get the order for the 2020 clothing collection and we are also in the process of negotiating multi million contracts to supply t-shirts, long pants, hoodies and thermals for several different, massive wholesalers. In addition, a new potential wholesaler in Florida has been impressed by our products so that we are now competing against several other manufacturers to supply hoodies for sale in that immediate area. The contracts and purchase orders will hopefully be finalized in a short period of time as our reputation precedes us. This will keep our overseas factories at full capacity until the late summer of 2020.”

Universal Apparel also worked with athletic celebrities such as Ray Leonard Junior, the son of five time World Boxing Champion and gold medalist, Sugar Ray Leonard, to manufacture an apparel line for his world tour for the benefit of US troops.

The name of Ray Leonard's brand is forthcoming and should be available by the fall of 2019.
Mr. Kabir stated, “It is a pleasure to work alongside such talent as Ray Leonard. I am his father’s biggest fan and now his due to his generosity and heart of gold.”

As we see more fan/consumer interaction with athletes and athletic brands enabled by technological innovations, we can expect that this increase in brand loyalty and awareness will only continue to rise. Moving forward, the companies able to work with the right athletes/celebrities who have the right exposure will gain the potential to tap into a whole new type of brand loyalty.

For investors following sports stocks, InvestorIdeas.com has created stock directories to research each sector. Learn more about our membership and directories: https://www.investorideas.com/membership/  

About Investorideas.com - News that Inspires Big Investing Ideas
Investorideas.com is a recognized news source publishing third party news and press releases plus we create original financial content. Learn about investing in stocks and  sector trends  from Investorideas.com with our news alerts , articles , podcasts and videos  talking about cannabis,  crypto,  technology including  AI and IoT , mining ,sports biotech, water, renewable energy and more . Investorideas.com original branded content includes the daily Crypto Corner and Podcast, Play by Play sports and stock news column, Investor Ideas #Potcasts #Cannabis News and Stocks on the Move podcast and column,  Cleantech and Climate Change Podcast and  the AI Eye Podcast and column covering developments in AI. 

Disclaimer/Disclosure: Investorideas.com. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investing involves risk and possible losses. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Disclosure is posted for each compensated news release, content published /created if required but otherwise the news was not compensated for and was published for the sole interest of our readers and followers. Disclosure: This industry article featuring GFTX a paid for service on Investorideas( two thousand) More disclaimer info: https://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release and our other news services on the Investorideas.com newswire https://www.investorideas.com/News-Upload/ and tickertagstocknews.com
Global investors must adhere to regulations of each country. Please read Investorideas.com privacy policy: https://www.investorideas.com/About/Private_Policy.asp

Follow us on Twitter https://twitter.com/Investorideas
Download our Mobile App for iPhone and Android  

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Thursday, August 8, 2019

#Sports Ambassadors bringing in Winning Results for #Sporting Goods Sales - (OTCQB: $GFTX) (NYSE: $NKE) (NASDAQ: $EA) (OTC: $NGTF)


#Sports Ambassadors bringing in Winning Results for #Sporting Goods Sales - (OTCQB: $GFTX) (NYSE: $NKE) (NASDAQ: $EA) (OTC: $NGTF)

Point Roberts, WA and Delta, BC - August 8,  2019 (Investorideas.com Newswire) Investorideas.com, a leading investor news resource covering food, cannabis and retail stocks releases a sector snapshot reporting on the influencer power of sports ambassadors partnering with companies to build consumer awareness and drive sales.

Recently both Business Insider as well as Forbes discussed the recent growth of sports brands globally, with a particular focus on US sports and the NFL and how they have rapidly increased in value over the past few years. “The values of sports teams have skyrocketed on the backs of ballooning media rights deals and more owner-friendly collective bargaining agreements that restrain player costs. There are 52 teams across all sports worth at least $2 billion, up from one, Manchester United, in 2012. The NFL is still the dominant sports league when it comes to the worth of its franchises. More than half of the top 50 are football squads.”

This increase in influence and net worth is being noticed by many businesses looking to gain traction with their own brands and we are seeing more and more brand partnerships in a multitude of industries as a result.

Authentic Heroes, an innovator of collectible apparel and subsidiary of Global Fiber Technologies Inc. (OTCQB:GFTX) www. globalfibertechnologies.com  announced a new partnership with IMG and its Football Greats Alliance (FGA), an organization dedicated to preserving the legacy of retired NFL athletes. The national partnership will introduce sports fans to a new line of Football Greats collectible apparel that will feature inspirational quotes from former players along with high-quality images, likenesses and historical authentication of game-worn jerseys.


Hall of Famer, Brett Favre, former quarterback of the Green Bay Packers will be the new partnership’s inaugural featured player. Authentic Heroes will feature Brett Favre’s name, number and likeness on their unique style of hand-crafted, limited edition fan wear, created by utilizing a patent pending process to extract fibers from an on-field, game worn jersey and then digitally encoding the fibers into fabric and incorporating them into a limited edition collection of jerseys, t-shirts, hoodies and other wearables, providing sports fans with a unique opportunity to own a piece of history. 

"We are pleased to work with FGA and IMG to connect football’s fan base with their favorite retired players,” said Paul Serbiak, Authentic Heroes CEO. “Research has shown that fans want more selection of retired players’ jerseys. Partnering with the FGA will provide unique collectible apparel products to sports fans nationwide, and we’re honored to present them with the opportunity to celebrate these cultural icons,” he added.

“We plan to accept pre-orders ahead of the actual release of the licensed articles.  Due to the custom nature of our production process, this will allow fans to lock in their orders for a specific size,” said Chris Giordano, President of Global Fiber Technologies, Authentic Heroes parent company. Global Fiber Technologies is an innovator in the textile fiber industry, focused on creating growth by developing and commercializing new technologies in selected areas of the industry.

Brett Weiss, Director of FGA stated: “We look forward to working with Authentic Heroes to create high-quality memorabilia products that celebrate the game’s icons. The Authentic Heroes approach to licensed sports merchandise is a new and unique way to make on-field, game worn items accessible to a broader fan base.”

The Brett Favre Apparel Collection will be one of the first Football Greats Authentic Heroes lines produced for the 2019-2020 season and will be available for pre-purchase at www.authentic heroes.com late summer 2019.

One of the more well- known brand partnerships with the NFL has been with Nike Inc. (NYSE: NKE) and there offering of emotionally-charged video campaigns including its 2018 “Dream Crazy” video starring former NFL player Colin Kaepernick, and its 2019 “Dream Crazier” ad, an ode to sisterhood narrated by tennis champ Serena Williams.

In 2018, Nike got 464.2M views and 17.2M engagements for 240 cross-platform uploads, whereas only halfway into 2019 Nike’s view count has already reached 83% of last year’s total as this year the brand has earned 385.5M views and 17.5M engagements for 228 uploads.

Electronic Arts Inc. (NASDAQ: EA) also looked to the NFL having announced the launch of the EA SPORTS Madden NFL 20 Championship Series (MCS). This year’s MCS enhances the connection to the sport as all four Madden NFL Major tournaments occur during key NFL moments – the NFL Kickoff, the NFL playoffs push, the Super Bowl and the NFL Draft. Additionally, official NFL partners Pizza Hut and SNICKERS© will serve as official MCS sponsors, heightening the connection to the League.

The Madden NFL 20 Classic occurs just days before the NFL season kickoff from August 30-September 1 and is an open registration format featuring the largest competitor pool in the history of this event. Held at Esports Stadium Arlington, the largest esports-dedicated facility in North America, the Madden NFL 20 Classic will air on the Madden NFL Twitch and YouTube channels.

In addition to the Madden NFL 20 Classic, fans can compete to represent one of the 32 NFL teams in the Madden NFL 20 Club Championship, December 18-21. Next is the Madden NFL 20 Challenge occurring January 30-February 1, during Super Bowl weekend. The Madden NFL 20 Bowl concludes the MCS season during the NFL Draft April 23-25.

“Last season was a monumental year for the Madden NFL Championship Series as millions competed and we achieved record viewership,” said Matt Marcou, Madden NFL Competitive Gaming Commissioner. “In continued partnership with the NFL and its 32 clubs, we intend to accelerate player and spectator growth by aligning closely with the NFL calendar. Football fandom and Madden NFL engagement feed off each other and we’re confident this connection will further inspire our players and spectators.”

“We view esports as a key accelerant to growing the NFL. It enables new ways for young fans to engage in the sport through Madden NFL competition,” said Rachel Hoagland, NFL Vice President, Head of Gaming & Esports. “Competitive Madden unlocks great potential as the authenticity it provides enhances engagement and the connection between our 32 NFL Clubs and football fans around the world.”

NFL athletes are even partnering with less obvious brands such as Nightfood, Inc. (OTC: NGTF) a company that makes sleep-friendly nighttime ice cream formulated by sleep and nutrition experts, who recently announced its second celebrity custom flavor in a partnership with NFL superstar Richard Sherman.

Sherman plays for the San Francisco 49ers and is a graduate of Stanford known for his big heart and love of the spotlight. Entering the 9th year of his NFL career, he has made 4 NFL Pro-Bowls and 4 All-Pro Teams and earned the singular honor of being featured on the cover of the iconic EA Sports Madden video game while a member of the Super Bowl Champion Seattle Seahawks.

“Richard is a tremendously influential future Hall-of-Fame player who, like most of us, enjoys a nighttime snack more than just occasionally,” commented Nightfood CEO, Sean Folkson. “I believe his appeal to NFL fans and gamers of all ages will allow us to drive additional Nightfood brand awareness when his custom flavor is available in just a few months.”

“Richard has been wanting to work with Nightfood for some time,” commented Mitch Eisenstein, Sherman’s manager. “Nightfood launching custom celebrity flavors is the glue that helped us bring the deal together at this moment in time.”

Sherman was an early ambassador and investor in Body Armor, a successful sports drink company partially acquired by Coca-Cola last year.  Like many transcendent athletes, he has his sights set on business after his playing days are over. With a vested interest in Nightfood, Sherman stands to profit greatly if Nightfood grows the way he believes it can in the coming months and quarters.

“Working with Sean and the team to bring my own flavor to market is exciting,” added Sherman.  “We’re going to have some fun, raise some money for my charity, Blanket Coverage, and work together to make sure Nightfood realizes its brand potential.”

Like his charity, Sherman’s flavor will also be called “Blanket Coverage”, fitting with the Nightfood naming convention of clever nighttime and sleep-related names for Nightfood flavors. A monsterized caricature of Sherman will grace the cover of the packaging for this new, sleep-friendly take on the classic butter pecan flavor.

As with Nightfood’s other announced celebrity custom flavor with 5 Seconds of Summer guitarist Michael Clifford, a number of pints of Blanket Coverage will be marked as a “golden-ticket” type winner. A handful of lucky Nightfood customers win a special Richard Sherman experience, driving additional consumer purchases.

“Having a roster of big-time celebrities on our team certainly makes it easier as we continue to secure supermarket distribution and consumer awareness,” noted Jim Christensen, Nightfood VP of Ice Cream Sales. “Our ability to attract such big stars also says something about the momentum we’ve created in the marketplace.”

As sports teams gain more global influence we can expect to see more such partnerships from their players, especially those retired or in the process of retiring and looking to ensure their financial future. This focus on financial stability for retired athletes is becoming a great advantage for emerging companies looking to establish their brands quickly and add an already established fan/consumer base to their products.

For investors following sports related stocks InvestorIdeas.com has created stock directories to research each sector. Learn more about our membership and directories: https://www.investorideas.com/membership/  

About Investorideas.com - News that Inspires Big Investing Ideas
Investorideas.com is a recognized news source publishing third party news and press releases plus we create original financial content. Learn about investing in stocks and  sector trends  from Investorideas.com with our news alerts , articles , podcasts and videos  talking about cannabis,  crypto,  technology including  AI and IoT , mining ,sports biotech, water, renewable energy and more . Investorideas.com original branded content includes the daily Crypto Corner and Podcast, Play by Play sports and stock news column, Investor Ideas #Potcasts #Cannabis News and Stocks on the Move podcast and column,  Cleantech and Climate Change Podcast and  the AI Eye Podcast and column covering developments in AI. 

Disclaimer/Disclosure: Investorideas.com. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investing involves risk and possible losses. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Disclosure is posted for each compensated news release, content published /created if required but otherwise the news was not compensated for and was published for the sole interest of our readers and followers. Disclosure: This industry article featuring  GFTX a paid for service on Investorideas( two thousand) More disclaimer info: https://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release and our other news services on the Investorideas.com newswire https://www.investorideas.com/News-Upload/ and tickertagstocknews.com
Global investors must adhere to regulations of each country. Please read Investorideas.com privacy policy: https://www.investorideas.com/About/Private_Policy.asp

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