Athletic
Apparel’s New Growing #Athleisure Trend - (OTCQB: $GFTX), (OTC: $DKGR),
(NYSE:
$NKE), (NYSE: $UA) (NYSE: $UAA)
Point Roberts WA, Delta BC – August 22, 2019 - Investorideas.com, a
leading investor news resource covering sports and retail stocks releases a
sector snapshot reporting on the uptrend of athletic and collectible apparel
with the rise of social media. This has given fans the ability to become more
connected and involved with the athletes and brands they support as well as building
consumer health and fitness awareness.
A recent
news article discussed athletic apparel stocks reporting,
“Athleisure has been the biggest trend in retail over the past several years,
helping put athletic apparel stocks on a fast track to big-time gains. The rise
of the internet, social media and photo-sharing apps created an unprecedented
surge in consumer self-awareness regarding image, health and fitness. As
consumers become more attuned to self-care, they simultaneously lead more
active, healthy lifestyles … or at least give off the appearance that they are
doing so through Instagram posts. This has likewise led to a surge in
athleisure clothing sales, since that is the apparel that best fits this
lifestyle.”
The article
continued, “This isn’t a short-term trend — it’s secular. Consumers are only
becoming more connected, and they are consequently becoming more self-aware.
Thus, the underlying consumer desire to become healthier and more active will
continue to grow. Consumer demand for athleisure clothing will likewise
continue to grow over the next several years.”
Following this
trend, Authentic Heroes Inc., an innovator of collectible apparel and
subsidiary of Global Fiber Technologies
Inc. (OTCQB:
GFTX) just reported news that they are expecting a vibrant
Q4 for 2019 and continuing into 2020.
The company recently announced a new partnership with
IMG and its Football Greats Alliance (FGA), an organization dedicated to
preserving the legacy of retired NFL athletes. The national partnership will
introduce sports fans to a new line of Football Greats collectible apparel that
will feature inspirational quotes from former players along with high-quality
images, likenesses and historical authentication of game-worn jerseys.
Read
this in full at https://www.investorideas.com/news/2019/sports/08221AthleticApparel.asp
Chris H. Giordano,
President and Chairman of Global Fiber Technologies said today: “The second half of 2019 is shaping up to be
a watershed year for Global Fiber Technologies Inc. and its subsidiary Authentic Heroes. As we mentioned in our last press release, we signed a licensing agreement with
IMG/FGA to produce authenticated limited edition “fanwear” utilizing our
proprietary manufacturing process and authentication technology.”
“Making
these highly unique fanwear jerseys in conjunction with our partnership with
IMG/Football Greats Alliance is a trigger event for Authentic Heroes Inc.
IMG/FGA is an iconic organization and we hope to culture a very fruitful and
long-term relationship with them and the clients they represent.”
“In
addition to retired football greats we also expect to work with athletes and
icons across the entire spectrum of sports from football, baseball, basketball
and hockey to soccer, racing, tennis and golf.”
“Even
beyond sports the opportunities are both boundless and economically prodigious.
Areas
such as musical touring bands as well as cultural icons both alive and deceased
represent an enormous opportunity for us since the affinity base for such
people stretch across the globe as opposed to just the US.”
“One
of our goals is to bring “affordability” to the collectible clothing enthusiast
and we will accomplish that here in 2019 and beyond. We feel our unique
offering of collectables will maximize the “value proposition” for both icon
and fan. In doing so we will make our mark in the collectable clothing business,” Mr. Giordano stated.
Paul Serbiak CEO of
Global stated in today’s news: “Being
able to take an “event worn” garment and “democratizing” the market for
wearable collectables utilizing our technology while giving back a percentage
of sales to a charitable cause is what Authentic Heroes is all about.
The
fan is buying a “piece of history” for a fraction of the price that one would
pay for the original garment on a large auction site like Heritage Auctions.”
“For
athletes and artists alike, we provide a platform for them to receive a
substantially greater financial reward for the same garment they would have
auctioned just the one time for a single price.”
“At
the same time we are providing the “rocket fuel” for their personal brand that
will create a more “bonded” connection between icons and their fans. We fully
expect to start to make our mark in the industry in 2019 with our ultimate goal
of owing true market share with the 66 million people that comprise the sports
memorabilia collectors universe as well as creating the marketplace for
collectables in other “virgin” industries like music, world leaders, fallen
heroes and beyond. Memorializing greatness is what we do best.”
Nike Inc. (NYSE:
NKE),
one of the leaders in athletic apparel, reported their
financial results for its fiscal 2019 fourth quarter and full year ended May
31, 2019 earlier in the summer, with fourth quarter revenues increasing to
$10.2 billion, up 4 percent on a reported basis and up 10 percent on a
currency-neutral basis. Full year revenue rose to $39.1 billion, up 7 percent on
a reported basis and up 11 percent on a currency-neutral basis, as strategic
investments in innovation and digital drove global consumer demand led by NIKE
Direct in both periods.
“FY19 was a pivotal
year for NIKE as we continue to bring our Consumer Direct Offense to life
throughout the marketplace,” said Mark Parker, Chairman, President and CEO,
NIKE, Inc. “Our distinctive innovation and digital advantage led to accelerated
growth across our complete portfolio, while our Brand fueled deeper relationships
with consumers around the globe.”
Diluted earnings
per share in the fourth quarter was $0.62 driven by revenue growth, strong
gross margin expansion, and a lower average share count, partially offset by
higher selling and administrative expense and a higher tax rate. Diluted
earnings per share for the full year was $2.49.
“Reflecting on our
FY19 performance, it is clear that growth is paramount at NIKE, and that our
strong growth is being driven by strategic transformation,” said Andy Campion,
Executive Vice President and CFO, NIKE, Inc. “Amid foreign exchange volatility,
our double-digit currency-neutral revenue growth and expanding ROIC showcase
NIKE’s unrivaled ability to create extraordinary value for consumers and shareholders
over the long term.”
Under
Armour, Inc. (NYSE:
UA)
(NYSE:
UAA)
also
announced their financial results for the second quarter ended
June 30, 2019.
"Our second
quarter results give us increasing conviction that our transformation continues
to make solid progress across our business, unlocking efficiencies that are
driving greater precision, consistency and repeatability," said Under
Armour Chairman and CEO Kevin Plank. "By staying sharply focused on our
long-term strategies – driving our premium athletic brand positioning through
industry leading innovation, geographic expansion and creating deep connections
with our consumers – we are on track to deliver against our expectations in
2019."
Universal
Apparel & Textile Company (OTC:
DKGR) recently
announced receiving a $300,000 order of cargo shorts and was also
approached by a wholesaler for 2020 spring and summer clothing. The cumulative
value of these orders will be in excess of $2.0 million. The production of the
cargo shorts will begin immediately, with the first delivery expected in
February of 2020.
Mr. Mahabubul Kabir,
CEO of Universal Apparel states, “We are extremely excited about obtaining a
contract for the cargo shorts. I am negotiating ferociously to get the order
for the 2020 clothing collection and we are also in the process of negotiating
multi million contracts to supply t-shirts, long pants, hoodies and thermals
for several different, massive wholesalers. In addition, a new potential
wholesaler in Florida has been impressed by our products so that we are now competing
against several other manufacturers to supply hoodies for sale in that
immediate area. The contracts and purchase orders will hopefully be finalized
in a short period of time as our reputation precedes us. This will keep our
overseas factories at full capacity until the late summer of 2020.”
Universal Apparel also worked with athletic celebrities such as Ray
Leonard Junior, the son of five time World Boxing Champion and gold medalist,
Sugar Ray Leonard, to manufacture an apparel line for his world tour for the
benefit of US troops.
The name of Ray Leonard's brand is forthcoming and should
be available by the fall of 2019.
Mr. Kabir stated, “It is a pleasure to work alongside such
talent as Ray Leonard. I am his father’s biggest fan and now his due to his
generosity and heart of gold.”
As we see more fan/consumer interaction with athletes and
athletic brands enabled by technological innovations, we can expect that this
increase in brand loyalty and awareness will only continue to rise. Moving
forward, the companies able to work with the right athletes/celebrities who
have the right exposure will gain the potential to tap into a whole new type of
brand loyalty.
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